My Biography

Steven James is a Music Technology Professional with over 8 years in the Music Industry working previously as a Sales Manager and Technical Specialist for Soundware and now as Digital Specialist for Web Sales & Marketing at the UK’s leading guitar and music tech store – Guitar Guitar.

With an extended 10 years production and engineering experience, and 20 years DJ experience, Steven James is more than qualified to offer help advice, industry knowledge – whether it be production, DJing, mixing or mastering.

Whilst working in the industry he has enjoyed much dealer training with each and every product and has become a specialist in the following fields:


  • Native Instruments Traktor DJ Software & DJ Controllers
  • Native Instruments Maschine
  • Native Instruments Komplete
  • Presonus Studio One
  • Ableton Live
  • Bitwig Studio


  • ALL DJ Controllers & Software – from Numark, Pioneer to Native Instruments
  • DJ Equipment
  • Configuration of Studio Equipment
  • Midi Device Setup – Keyboards & Controllers



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    “Many thanks for the benefit of your expertise, I learnt a lot and discovered a new way to work. Thanks again for your valuable help with this. I realise that I’m just scratching the surface of this software and would like to talk to about some more guidance for my live sets at some point.”
    …Chris Watson on Ableton Live Tuition (Sound Recording Award Winner, BBC Frozen Planet TV Series)