Full-Stack AI Search Optimisation (SEO + AEO + GEO) for North East & UK Businesses
Steven James Digital helps businesses get ranked, cited, and recommended across every popular search surface including Google, ChatGPT, Google AI Overviews, Gemini, and Claude.
Start with a free consultation and AI visibility audit.
No obligation, no cost.
Just clarity on where you stand in AI search.
Get Found on Google AND Recommended by AI Search Engines
Steven Fee, from Steven James Digital is a North East England-based fractional digital marketing specialist offering full-stack AI Search Optimisation including SEO (rankings), AEO (direct answers), and GEO (AI citations). Engagements start with a free consultation and AI visibility audit, scale into on-site and content packages, and extend to full E-E-A-T and personal brand programmes with offsite citation building.
Most clients see their first AI citations within 30-90 days.
Book Your Free Consultation & AI Visibility Audit
Every engagement starts here. 1 hour, no cost, no obligation. Here’s exactly what happens:
- Book a date for your 1-hour free consultation and live audit.
- Pre-call prep: I do a quick analysis of your current AI visibility before the call.
- Discovery call: I map your business, target customers, and the high-intent questions your buyers ask AI and search engines.
- Live citation check via screen share: We ask the main AI platforms ChatGPT, Claude, Gemini, and Google AIO about your industry and show you exactly where you appear vs competitors.
- Quick-win snapshot: You leave with specific gaps, the biggest opportunity to fix first, and a clear view of what’s possible.
- Next steps: If it makes sense, we outline how the Detailed Audit (Package 2) takes this further with a complete roadmap.
The 4-Step Path to AI Citation Dominance
GEO isn’t a one-off fix to apply and be done, it’s actually a structured journey.
Each step or package I have created builds on the last, building your authority until AI engines can’t ignore you. Start free, scale at your pace, and credit each step toward the next.
PACKAGE 1.
FREE Consultation & AI Visibility Audit
Price: FREE (1 hr)
1-hour discovery call with a live AI citation check across ChatGPT, Gemini, and Claude. You leave with a quick-win snapshot showing exactly where you stand vs competitors.
PACKAGE 2.
Detailed Audit & 90 Day Roadmap
Price: £399 / (one-off)
10 commercial-intent prompts researched, citation baseline across 4 AI engines, automated monitoring setup, competitor benchmarking, and a prioritised action plan.
Fee credited toward Package 3
PACKAGE 3.
On-Site & Content Foundation (SEO + AEO + GEO)
Price: £999 / month*
Entity and persona building, technical SEO fixes, schema restructuring, 5 new/optimised pages monthly, LLMS.txt updates, AI platform engagement, and monthly citation reporting.
*First month just £600 with Package 2 credit
PACKAGE 4.
+ Authority & Personal Brand (Full GEO)
Price: £2,500 / month
Everything in Package 3 plus full off-site authority including: LinkedIn founder pieces, video content, Reddit engagement, Google Business posts, review campaigns, podcast bookings, and thought leadership.
The Step-Up Model where every package pays forward
This isn’t a menu where you pick one. It’s a staircase to full AI citation dominance:
Expected Outcomes
- Visible across every surface. Rankings on Google, direct-answer slots via AEO, and citations inside AI responses via GEO.
- First AI citations within 30-90 days. Full authority building compounds over 6-12 months.
- Named as the answer, not just a link. SEO gets you towards page 1; AEO and GEO get your business quoted and recommended directly by AI.
- Higher-converting traffic. AI referrals convert roughly 5x higher than traditional organic search.
- Compounding trust flywheel. Every E-E-A-T signal you build makes AI engines more likely to cite you, which builds more trust.
- Category ownership. Businesses who move now dominate their space in AI search within 6-12 months, before competitors catch on
What is AI Search Optimisation (SEO + SEO + GEO)?
Search has split into layers and now platforms. People still Google, but they also ask ChatGPT, get answers read aloud by voice assistants, and read Google’s AI Overviews before clicking on anything. Over half of searches now end without a single click. Winning today means showing up across all of it, not just page one.
You don’t choose one strategy over another because they stack. You build a strong organic foundation (SEO), format your high-intent pages for quick direct answers (AEO), and establish broad off-site authority so AI models recognise and recommend your brand during conversational research (GEO).
| Layer | Title | Primary Surface | The Goal | Key Tactics |
| SEO | Search Engine Optimisation | Google & Bing organic results | Rank on page one and build the technical + authority foundation everything else sits on. | Keyword targeting, site health, internal linking, quality backlinks, E-E-A-T. |
| AEO | Answer Engine Optimisation | Featured snippets, voice search (Siri/Alexa), direct QA tools | Be the direct, single-source answer extracted for a specific query. | QA-formatted text, schema markup, concise 40-60 word answer blocks. |
| GEO | Generative Engine Optimisation | LLM search engines (ChatGPT, Claude, Copilot, Gemini) | Be cited, summarised, or recommended when AI synthesises a multi-source answer. | Deep entity coverage, industry citations, authoritative data, third-party reviews. |
| AIO | AI Overviews / AI Optimisation | Google's AI Overview boxes (and the umbrella over all layers) | Get embedded in Google's native AI summaries while aligning with E-E-A-T. | Strong SEO + AEO signals, E-E-A-T alignment, structured extractable content. |
Let me be clear, this is not just SEO with a new label.
Only around 12% of AI citations overlap with Google’s top 10 results. AEO and GEO require totally different signals such as QA-formatted content and schema markup for answer engines, plus entity optimisation, brand mentions, industry citations, and third-party reviews for generative engines.
Why This Matters Now
- AI referral traffic converts at 14.2% vs 2.8% for traditional organic search: 5x higher.
- ChatGPT processes 1.7 billion+ visits per month. Google AI Overviews appear on 16-48% of search queries.
- 96% of AI citations go to sources with strong E-E-A-T signals. Everyone else is invisible.
- Brand mentions are the strongest single predictor of AI citation, stronger than backlinks.
- The best part is most businesses haven’t heard of GEO yet. First-mover advantage is massive, and those who wait will pay 3x more to catch up.
Frequently Asked Questions
Is this just SEO with a new name?
No. SEO, AEO, and GEO are different layers with different signals. Only around 12% of AI citations overlap with top Google results. We do all three so you’re covered across every surface.
How long until I see results?
Most clients see their first AI citations within 30-90 days. Full authority building takes 6-12 months.
I already have an SEO agency. Do I still need this?
Probably yes. Most SEO agencies don’t yet do AEO or GEO. If they do, excellent! Otherwise I can work alongside your existing SEO to add the answer-engine and AI-citation layers, or take on the whole stack.
Is my business to small for this?
No. Smaller businesses can build authority faster than slow-moving corporates. First-mover wins. It just comes down to the price of packages.
What is the expected ROI?
One AI citation for a high-intent query can drive leads for months with no ongoing ad spend, and AI traffic converts around 5x higher than organic.
Why a step-up model instead of one big package?
Because GEO is a process, not a product. Each step delivers value on its own and builds the foundation for the next. You only scale when you’re ready, and each investment credits forward.